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The Everyday Life of a Social Media Community Manager

Posted by Andrew Ike B. Waga | Nov 27, 2014 1:00:00 PM

“Ohh… so you’re basically paid to be on Facebook all day?” This comment pops up like clockwork, without fail, every single time someone asks about my job as a social media community manager. It may seem undermining but really, I wouldn’t contest such a notion - it’s actually one of the perks of the job!

Aspiring social media specialists might be wondering: what do we do, exactly? By definition, we are keen on keeping social media profiles and all information on those platforms current, entertaining, and engaging for clients. Yes, by definition, we are (supposedly) fun people! We love our job, and to give you a clue why, here’s a breakdown of what we do on a typical Friday.

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Topics: online community manager, social media community manager

5 Top Tips on How to Beat the Christmas Collaterals Crunch!

Posted by Ivy D. Polea | Nov 20, 2014 1:00:00 PM

It is (almost) the Most Wonderful Time of the Year but for many small business owners it is the busiest and for marketing heads it is nothing less than manic!

‘Too much to do, too little time’ is a common clarion call in the run up to Christmas when businesses are focused on maximising sales, delivering festive cheer to their clients and trying to get a jump start on the New Year. 

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Topics: Outsourcing Marketing Collaterals

6 Reasons Why You Should Migrate Your Website to the HubSpot COS

Posted by Ivy D. Polea | Nov 13, 2014 1:00:00 PM

Your website is your most formidable marketing and branding tool. Chances are you already know this and if you are like most business owners who want the best out of their budget and resources, you must have signed up for a marketing automation tool like HubSpot.

And to complement, your website should allow you to easily update its content, integrate with your blog and landing page system not to mention already mobile-friendly for your buyer personas on the go.

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Topics: HubSpot, HubSpot COS, HubSpot COS Migration

Rebranding StraightArrow: Creating for the World

Posted by Ivy D. Polea | Nov 6, 2014 1:00:00 PM

Whats in a logo? From its etymology, “logo” is the shortened form of the word “logotype”. Logos is the Greek for “word” or “speech” and túpos, for “mark” or “impression.Combined, these words take on a new meaning: a mark or an image representing a word or a message.

This year, StraightArrow launches our new company and team logos as part of a rebranding effort to communicate what we stand for in a much clearer way.

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Topics: Rebranding, Logo

Scratching Beneath the Surface: Creativity and Charity Level the Playing Field

Posted by Czarina Año | Jul 22, 2014 1:01:05 PM

Here’s a coloring trick that probably anyone who has ever been in an art class has tried at some point: Pick out the brightest hues from a box of crayons, use them on a blank sheet of paper, and then completely cover the resulting color explosion with a layer of black ink or paint. As soon as it dries, grab a paper clip or a nail and scratch shapes and patterns into the black layer. The resulting visual treat is breathtaking – sketches made up of multi-colored lines against solid blackness, creating the impression that it was drawn using some sort of rainbow pen. More than just being an interesting and creative use of art tools, however, the process of crayon etching also serves as a reminder that there are some things truly worth digging for, even through the most hopeless layer of darkness.

It’s amazing what one can do with a piece of paper, a box of crayons, and adequate knowledge of how to use those resources. It’s equally amazing how that same lesson can be applied to the greater scheme of things in life: given the right tools and opportunities, everyone can have (and deserves) a shot at self-expression, at making a difference, and most importantly, at succeeding.

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Topics: StraightArrow CSR, corporate social responsibility, Social Responsibility, doing the right thing, Payatas Outreach, Fairplay for All Charity, CSR

Influencing Social Change at the 1st AFP Social Media Summit

Posted by Czarina Año | Jul 15, 2014 1:37:39 PM

Realizing the integral role of social media in facilitating more efficient communication between government agencies and the citizenry, the Armed Forces of the Philippines organized its first ever AFP Social Media Summit at the AFP theater in Camp Aguinaldo last July 11, 2014. In line with its ongoing modernization program, the summit aims to provide access to a wealth of information about social media, and how the military and various government agencies can leverage it as a tool in information dissemination and nurturing relationships.

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Topics: Social Media Summit, AFP Social Media Summit, AFP Social Media Summit 2014, Armed Forces of the Philippines Social Media Summi, Social Media

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