Our Insights

5 Qualities You Should Look for in an Outsourcing Partner

Posted by Ivy D. Polea | Dec 11, 2014 1:00:00 PM

As an SME, you and your in-house staff already have a lot on your plate – and have decided that you could do without the day-to-day back office tasks. By outsourcing certain processes, you get to channel your energy and resources into generating more income, while saving more due to lower operational and labor cost. The next logical thing to do is to choose the outsourcing partner that’s perfect for you and your company's needs.

The word “perfect” can be relative, as this can vary depending on the context or situation. In the context of outsourcing creative processes, the perfect outsourcing partner can be defined by these qualities:

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Topics: Creative Process Outsourcing

Growth and More Perks of a HubSpot Inbound Marketing Certification

Posted by Xenia-Chloe Villanueva | Dec 4, 2014 1:00:00 PM

It has been six years since the 2008 financial crisis, and yet companies are still plagued with what has forced business schools across the world to rethink their curriculums: a focus on mere competence with little to no concern for delighting customers and employees, reducing one’s carbon footprint or building local communities.

It’s a notion that we at StraightArrow have worked to do away with it (and have helped other companies unlearn) through our inbound marketing training and certification from HubSpot.

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Topics: hubspot certification, inbound marketing

The Everyday Life of a Social Media Community Manager

Posted by Andrew Ike B. Waga | Nov 27, 2014 1:00:00 PM

“Ohh… so you’re basically paid to be on Facebook all day?” This comment pops up like clockwork, without fail, every single time someone asks about my job as a social media community manager. It may seem undermining but really, I wouldn’t contest such a notion - it’s actually one of the perks of the job!

Aspiring social media specialists might be wondering: what do we do, exactly? By definition, we are keen on keeping social media profiles and all information on those platforms current, entertaining, and engaging for clients. Yes, by definition, we are (supposedly) fun people! We love our job, and to give you a clue why, here’s a breakdown of what we do on a typical Friday.

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Topics: online community manager, social media community manager

5 Top Tips on How to Beat the Christmas Collaterals Crunch!

Posted by Ivy D. Polea | Nov 20, 2014 1:00:00 PM

It is (almost) the Most Wonderful Time of the Year but for many small business owners it is the busiest and for marketing heads it is nothing less than manic!

‘Too much to do, too little time’ is a common clarion call in the run up to Christmas when businesses are focused on maximising sales, delivering festive cheer to their clients and trying to get a jump start on the New Year. 

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Topics: Outsourcing Marketing Collaterals

6 Reasons Why You Should Migrate Your Website to the HubSpot COS

Posted by Ivy D. Polea | Nov 13, 2014 1:00:00 PM

Your website is your most formidable marketing and branding tool. Chances are you already know this and if you are like most business owners who want the best out of their budget and resources, you must have signed up for a marketing automation tool like HubSpot.

And to complement, your website should allow you to easily update its content, integrate with your blog and landing page system not to mention already mobile-friendly for your buyer personas on the go.

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Topics: HubSpot, HubSpot COS, HubSpot COS Migration

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