“Ohh… so you’re basically paid to be on Facebook all day?” This comment pops up like clockwork, without fail, every single time someone asks about my job as a social media community manager. It may seem undermining but really, I wouldn’t contest such a notion - it’s actually one of the perks of the job!
Aspiring social media specialists might be wondering: what do we do, exactly? By definition, we are keen on keeping social media profiles and all information on those platforms current, entertaining, and engaging for clients. Yes, by definition, we are (supposedly) fun people! We love our job, and to give you a clue why, here’s a breakdown of what we do on a typical Friday.